Helen Shelby brings over a decade of experience as a C-Level Executive, coupled with nearly 20 years of expertise in the creative, tech, and gaming industries. Her career began in film and production, working on screenplays and acquisitions, before expanding into roles as an Assistant Director for major motion pictures and managing teams through full-scale productions.

Helen’s transition into the gaming industry began with conceptualizing and designing games, which led to a prolific tenure at Electronic Arts (EA). There, she contributed to marketing, web content, game testing, and promotional campaigns for groundbreaking titles like NBA Street, SSX-II, Sled Storm 2, March Madness, and the iconic horror game Alice.

Her expertise grew further as she ventured into handheld, mobile, and PC gaming, playing a pivotal role in developing content for trivia games and mobile applications with companies like Glu Mobile. Notably, she was part of the inaugural team behind Apple’s first video iPod.

Helen has been instrumental in creating and consulting for numerous gaming IPs, including Slipshod (an EA Games/Sega collaboration), D.U.D.E. Shores, Monster Patrol, and Redemption. Her ability to develop innovative characters and compelling storylines has cemented her reputation as a leading voice in the gaming industry.

In addition to her gaming achievements, Helen is a successful entrepreneur with experience launching and selling multiple start-ups during the Silicon Valley dot-com boom and beyond. She currently runs two businesses, is a partner in another start-up, and consults for various B2B ventures, while also managing development teams for long- and short-term projects.

Helen is also a trained mixed martial artist, a prolific writer, and an accomplished artist. Her creative talents extend beyond her professional roles, allowing her to express her vision and ideas across multiple mediums.

Outside of her professional endeavors, Helen is a passionate animal lover, an avid reader, and enjoys spending time outdoors, embracing her love for nature and adventure.

Helen’s artistic background, creative vision, and strategic acumen make her a dynamic leader at SETC Pros, where she leverages her vast experience in creative development, finance, and tax strategy to drive innovation and growth.